Beer Pong Lawsuit

MillerCoors sues, scolds beer pong-drinking game maker

By: David Sterrett Feb. 18, 2010 - ChicagoBusiness.com

(Crain’s) — MillerCoors LLC is suing a company that makes equipment for beer pong, a popular drinking game, saying it infringes on its trademark Miller Lite logo.

MillerCoors alleges Connecticut-based PB&J Design Inc.’s beer pong logo on its table and game kits could easily be confused with the Miller Lite logo.

The Chicago-based brewer also takes PB&J to task for pushing what it describes as irresponsible drinking.

In beer pong, teams throw ping pong balls into opponents’ cups assembled across a table. When someone gets a ball into a cup, the opposition drinks the beer in the cup.

PB&J Design sells beer pong kits with balls, cups, tables and T-shirts on its website and at retailers such as Urban Outfitters and Spencer’s Gifts, according to the lawsuit.

“MillerCoors has taken steps to promote responsible drinking and has worked with the community and its local distributors to help the consuming public understand the importance of drinking responsibility,” the lawsuit states.

In a statement, the company said: "We take our commitment to responsibility very seriously and have built tremendous goodwill by responsibly marketing and selling our products. And we plan to use all means available to protect our brand trademarks."

PB&J Design didn’t return a phone call seeking comment.

What are your thoughts on this?

College Humor on Beer Pong

CollegeHumor.com, well known for its hilarious videos and antics that have been helping kids not pay attention in class since whenever you can remember, recently came out with this review about beer pong and the importance of the WSOBP:

"If you want people to respect you for your beer pong skills, the World Series of Beer Pong is your only option. It’s the most prestigious beer pong competition in the world. People fly in from all over the country to compete in the three day event in Las Vegas. We were offered the chance to compete this year. We promptly said no, we didn’t want to go to Las Vegas, play pong and drink beer. Just kidding. We packed our bags and hopped on a plane. Vegas baby!"

CollegeHumor.com hit the nail right on the head, the World Series of Beer Pong is THE beer pong tournament for champions. You are nobody in the world of beer pong if you have not been able to compete in this event.

Gear up for next year's event in Las Vegas, right around New Year's, 2011. Details can be found at BPong.com