(Crain’s) — MillerCoors LLC is suing a company that makes equipment for beer pong, a popular drinking game, saying it infringes on its trademark Miller Lite logo.
MillerCoors alleges Connecticut-based PB&J Design Inc.’s beer pong logo on its table and game kits could easily be confused with the Miller Lite logo.
The Chicago-based brewer also takes PB&J to task for pushing what it describes as irresponsible drinking.
In beer pong, teams throw ping pong balls into opponents’ cups assembled across a table. When someone gets a ball into a cup, the opposition drinks the beer in the cup.
PB&J Design sells beer pong kits with balls, cups, tables and T-shirts on its website and at retailers such as Urban Outfitters and Spencer’s Gifts, according to the lawsuit.
“MillerCoors has taken steps to promote responsible drinking and has worked with the community and its local distributors to help the consuming public understand the importance of drinking responsibility,” the lawsuit states.
In a statement, the company said: "We take our commitment to responsibility very seriously and have built tremendous goodwill by responsibly marketing and selling our products. And we plan to use all means available to protect our brand trademarks."
PB&J Design didn’t return a phone call seeking comment.
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